Marketing Certificate of Graduate Study

Marketing Certificate of Graduate Study

Unlock Your Potential

Earn a Marketing Certificate* 

The Marketing Certificate of Graduate Study (COGS) courses offered by Rowan University’s Rohrer College of Business (RCB):

  • will expand your understanding of the internal, external, and group forces that impact how people process information and make decisions; 
  • will train you to optimize marketing functions for success in different countries and cultures; 
  • will introduce and/or strengthen your skills in collecting primary and secondary marketing research information; and 
  • will help you analyze consumer data to generate insights for data-informed marketing decisions. 
  • are ideal for those who have not yet taken the Graduate Admission Test (GMAT) as the GMAT is not required for admission to the COGS program; and
  • are fully transferrable into the MBA program at Rowan in the future to satisfy an Marketing area of concentration.

*Pending approval by Faculty Senate. We anticipate the curriculum proposal and review process to begin in Fall 2024, and for this new COGS to go live in Fall 2025. For inquiries, please reach out to gradbusinessstudies@rowan.edu.

Stand Out in Your Field 

The Marketing COGS is designed to enhance the skill set of current managers who interact with marketing information in their day-to-day job responsibilities, current or future executives tasked with expanding profits, rebranding, repairing or promoting their company’s reputation, and small-business owners and entrepreneurs just getting started or looking for avenues—domestic and international—to expand in.

Expertise in marketing is needed across every sector of business, from nonprofit to corporate to government, to education, art, science, culture, sports and entertainment, to supply chain, and more.  

Some roles Marketing professionals might thrive in include: 

  • brand consultant or brand manager; 
  • global marketing manager; 
  • product, operations, or sales manager; 
  • analytics specialist in 
    • content marketing;  
    • digital marketing; or 
    • marketing data. 

Long-term career goals might include positions such as: 

  • director of marketing/communications; 
  • vice president/president of brand marketing, communications, content development, digital marketing, marketing, or marketing management; and 
  • chief marketing officer (CMO). 

Why Choose a COGS?

A COGS pathway makes it possible to immediately focus on a specialized area of interest strategically tailored for your next career move or the next step in your education. The admissions process for a COGS is more streamlined than for a full degree, allowing a simpler entry point to explore graduate studies.

Pursuing a Certificate of Graduate Study (COGS) can contribute to your earning a promotion or higher pay, expand your responsibilities in your current role, and make your resume stand out. 

Gain expertise you can add to your repertoire and resume now. Elevate your strategic and critical-thinking dexterity, revitalize your skill set, improve your leadership and management potential, and give your work performance more agility and depth.

Curriculum*

Explore the science behind data-informed marketing decisions, how consumers form attitudes, make decisions, and behave, and what drives consumers to valueproducts and services. Develop expertise in collecting primary and secondary research and interpreting customer data. Gain insights on cultural, legal, economic, and political perspectives for responsive and effective marketing within an internationalized economy. 

A Marketing Certificate of Graduate Study (COGS) at Rowan’s Rohrer College of Business requires completion of 9 graduate-level credits made up of 3 courses. Find out more about Marketing course offerings below.

  • 3 Courses / 9 Credits
  • Foundation Courses: No
  • Graduation / Exit / Thesis Requirements: No

Note: To allow for some flexibility and exploration of emerging topics in business, academic departments may choose to run special topics courses in place of the below standard offerings for this COGS. The below courses for this COGS are typically offered each year, but might be distributed across semesters, so students should expect that it will take more than one semester to complete all coursework. Typically, one course for this COGS is offered each Fall and Spring semester, with the potential for a Summer semester course offering.

Required Coursework—Course Codes, Titles and Descriptions

MKT 09501 – Consumer Analysis

MKT 09501 - Consumer Analysis (3 credits) 

  • Students will conduct detailed analyses of consumer and/or business markets. After examining a range of conceptual materials and research methodologies, they will apply these insights to the analysis of actual decision-making situations by means of case studies and/or independent research projects. 
MKT 09502 - Marketing Research

MKT 09502 - Marketing Research (3 credits) 

  • Contemporary marketing decisions are based on marketing research information. This course will help students develop a managerial perspective on the use of marketing research information in making decisions, as well as specific research skills and practical experiences that will enhance their career advancement. The skills covered in this course are applicable to marketing problems encountered in both consumer and business-to-business markets. Students will experience a project-based learning approach, applying marketing research tools and methods to identify and solve specific marketing problems.
MKT 09600 – International Marketing

MKT 09600 – International Marketing (3 credits) 

  • Students will examine all issues facing marketing managers in the light of the unique challenges posed by the internationalization of the economy. The cultural, economic, political, and legal environment will be examined. Market research in world markets, the planning and development of consumer and industrial products, promotion, pricing and distribution will also be analyzed.

Explore More COGS

To explore other Certificates of Graduate Study (COGS) offered at Rohrer College of Business click below.

More COGS

Admissions Information

View admissions requirements, tuition rates, and application deadlines. Connect with an Admissions Recruiter who can directly answer your questions. 

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During our Program-Hosted Info Sessions, you'll learn about curriculum options, how our programs fit into a variety of career paths, admissions requirements, tuition and financial aid, and other important points for your planning.

Learn More About Our Students and Alumni

Our MBA, MS Finance, Certificate students and alumni bring a wide range of industry experience and varied career goals to the Rohrer College of Business (RCB). To learn more about some of our brightest.