Stand Out in Your Field 

The Marketing Certificate of Graduate Study (COGS) combines a required introduction to marketing management with elective study in specialized areas. Students can tailor the certificate by selecting courses in consumer analysis, marketing research, digital marketing communications and promotion, international marketing, and emerging or advanced marketing topics.

Expertise in marketing is needed across every sector of business, from nonprofit to corporate to government, to education, art, science, culture, sports and entertainment, to supply chain, and more.  

Some roles marketing professionals might thrive in include: 

• brand consultant or brand manager; 
• global marketing manager; 
• product, operations, or sales manager; 
• analytics specialist in 
  • content marketing;  
  • digital marketing; or 
  • marketing data. 

Long-term career goals might include positions such as: 

• director of marketing/communications; 
• vice president/president of brand marketing, communications, content development, digital marketing, marketing, or marketing management; and 
• chief marketing officer (CMO). 

Curriculum

Explore the science behind data-informed marketing decisions, how consumers form attitudes, make decisions, and behave, and what drives consumers to value products and services. Develop expertise in collecting primary and secondary research and interpreting customer data. Gain insights on cultural, legal, economic, and political perspectives for responsive and effective marketing within an internationalized economy. 

The Marketing Certificate of Graduate Study is a part-time, online program requiring 10.5 graduate credits. Students complete one required 1.5-credit course and select three 3-credit elective courses.

• 4 Courses / 10.5 Credits
• Foundation Courses: Yes
• Graduation / Exit / Thesis Requirements: No

Note: To allow for some flexibility and exploration of emerging topics in business, academic departments may choose to run special topics courses in place of the below standard offerings for this COGS. The below courses for this COGS are typically offered each year, but might be distributed across semesters, so students should expect that it will take more than one semester to complete all coursework. Course availability varies by term, and not every elective may be offered each year. Students should work with an academic advisor to select three electives and develop a course sequence based on available offerings. Typically, one course for this COGS is offered each Fall and Spring semester, with the potential for a Summer semester course offering.

Foundation Courses 

Rohrer College of Business requires Foundation courses to ensure all students are equipped with key baseline and foundational knowledge needed for undertaking graduate-level coursework in business. During the application review process, students’ official transcripts are evaluated to determine which previous coursework counts toward these requirements. Upon acceptance into the Marketing COGS, students will be alerted to which Foundation courses they will need to complete. After students are accepted, they must begin to satisfy any outstanding Foundation requirements as they proceed through the program. 

Foundation Requirement for COGS in Marketing: 

• Principles of Marketing 

There are many ways students can satisfy Foundation requirements: equivalent courses from their undergraduate studies, affordable online modules, noncredit tests, online or face-to-face courses at a local community college or four-year institution, and online or face-to-face courses at Rowan University. Visit the Foundation Facts page for more information about Foundation requirements. 

Coursework: Required Course and Elective Options

Required Course: 1.5 Credits

Coursework: Choose 3 Courses for 9 Credits

Explore More COGS

To explore other Certificates of Graduate Study (COGS) offered at Rohrer College of Business click below.

More COGS

Admissions Requirements

The following is a list of items required to begin the application process for a Certificate of Graduate Study in Marketing. Further action or materials may be required for admission to the program. Upon receipt of the materials below, a representative from Rowan's Admissions Office will contact you with confirmation or to indicate any missing items. 

• Completed Rowan Application (no application fee)
• Bachelor's degree (or its equivalent) from an accredited institution of higher learning 
• Official transcripts from all colleges attended (regardless of number of credits earned) 
• Current professional resume 
• Typewritten statement of professional objectives 
  • Provide reasons for pursuing the program. Describe how you might use this program to advance your career (educational goals beyond the master's level, if applicable, are also relevant). 
• Minimum undergraduate cumulative GPA of 2.5 (on a 4.0 scale)