Reinvent Yourself

Earn an Advanced Marketing Certificate* 

The Marketing Certificate of Advanced Graduate Study (CAGS) courses offered by Rowan University’s Rohrer College of Business (RCB):

• are designed to increase effectiveness in leveraging cutting-edge marketing strategies and technological, quantitative, and data-driven research to entice consumers, optimize profits, and expand a company’s reach and reputation so business will thrive; 
• give Rowan Master of Business Administration (MBA) alumni and MBA graduates of AACSB accredited universities the opportunity to build on their prior studies and explore a new passion; 
• are a valuable stand-alone credential that demonstrates high achievement and skill in a specialized area of knowledge; and 
• prepare professionals for advancement in their current or expected career paths in a rapidly changing workplace. 

*Coming Fall 2025 pending final approvals. 

Stand Out in Your Field 

Reach new heights in your marketing capabilities by evolving your skills in the following areas:  

• understanding the internal, external, and group forces that impact how people process information and make decisions;  
• learning how to optimize marketing functions for success in different countries and cultures;  
• collecting primary and secondary marketing research information; and  
• analyzing consumer data to generate insights for data-informed marketing decisions.  

Examine case studies, conduct in-depth project-based research, and explore data collection and interpretation to amass actionable skills for generating optimal trajectories for any forward-thinking company’s success.   

The Marketing CAGS will enhance the skill set of current managers who interact with marketing information in their day-to-day job responsibilities, current or future executives tasked with expanding profits, rebranding, repairing or promoting their company’s reputation, and small-business owners and entrepreneurs looking for avenues—domestic and international—to expand in.   

Expertise in marketing is needed across every sector of business, from nonprofit to corporate to government, to education, art, science, culture, sports and entertainment, to supply chain, and more.  

Career goals might include positions such as:  

• director of marketing/communications;  
• vice president/president of brand marketing, communications, content development, digital marketing, marketing, or marketing management; and  
• chief marketing officer (CMO).  

Why Choose a CAGS?

A CAGS pathway makes it possible to immediately focus on a specialized area of interest  strategically tailored for your next career move. A CAGS can help you leap ahead, launch yourself into a new career, or start your own business. 

Pursuing a Certificate of Advanced Graduate Study (CAGS) can contribute to your earning a promotion or higher pay, expand your responsibilities in your current role, and make your resume stand out. 

Gain expertise you can add to your repertoire and resume now. Elevate your strategic and critical-thinking dexterity, revitalize your skill set, improve your leadership and management acumen, and give your work performance more agility and depth.  

Expand your network in a supportive university environment  while earning a CAGS. A CAGS can open pathways to surprising and exciting pathways.