Assurance of Learning
Assurance of Learning
Marketing Learning Goals and Learning Objectives
Program Goal 1
Students will exhibit an understanding of how marketing strategy is related to corporate strategy.
| Learning Objective | Methods |
|---|---|
| Demonstrate an ability to discuss the use of marketing strategy as part of an overall strategic plan. |
Examinations, Case studies, Homework Assessments |
| Demonstrate competence in recognizing global growth opportunities in consumer and organizational markets. | Examinations, Case studies, Homework Assessments |
| Demonstrate competence in selecting and applying market strategies. | Examinations, Homework Assessments |
Program Goal 2
Students will exhibit an understanding of the common marketing functions and their impact on organizational success.
| Learning Objective | Methods |
|---|---|
| Demonstrate an understanding of customer behavior (consumers and organizations). | Examinations, Case studies, Homework Assessments |
| Demonstrate an understanding of the concepts, principles, and philosophies of the marketing discipline and have experience in applying them to marketing problems. | Examinations, Case studies, Homework Assessments |
| Demonstrate an understanding of the differences between consumer and organization markets. | Examinations, Case studies, Homework Assessments |
Program Goal 3
Students will exhibit competence in conducting and using market research in the solution of marketing problems.
| Learning Objective | Methods |
|---|---|
| Demonstrate competence in the development of a market research plan for the purpose of identifying and answering specific marketing questions. | Homework Assessments, Case studies, Examinations, Project Based Learning (real client) |
| Demonstrate competence in the implementation of a research plan. | Homework Assessments, Case studies, Examination, Project Based Learning (real client) |
| Demonstrate competence in using the results of market research to recommend appropriate marketing strategies to address specific marketing problems. | Homework Assessments, Case studies, Class Presentations, Project Based Learning (real client) |
Supervised Internship Assessment
Assessment: In addition to appropriate job placement, each student will be required to attend and participate in the appropriate Supervised Internship course, to share learning experiences with fellow students, and to complete a project or program of activities approved by the supervising faculty member. The purpose of such activities is to provide a focus for the learning activity of the program. Criteria for evaluation of student performance and accomplishments will be established at the beginning of the semester. Student, faculty supervisor and employer will establish learning objectives relating work experience to the academic field of study. They will determine the appropriate measurements for appraising student performance. Students will meet regularly with the instructor during the semester to discuss the progress of the internship placement. The instructor may make such contacts with the work supervisor (including on-site visits) as are appropriate. The instructor will have responsibility for integrating these various evaluative components in the final grade. There will be continuous assessment of learning outcomes for students, the quality of placements and the degree to which Rowan University and the College of Business are instilling the skills and knowledge employers expect of our students. Students, employers and other stakeholders will regularly be asked for feedback designed to assist the College of Business in documenting these outcomes.
