Vision and Mission

Vision and Mission

Vision and Mission


To be a first choice business school for enterprising students and discerning employers, a research hub, and an economic catalyst for the region and beyond.


We empower a diverse population of students to achieve sustainable careers, focusing on real-world immersion, entrepreneurial thinking, and responsible leadership, supported by relevant faculty research and teaching excellence.

We achieve our mission through a commitment to -

  • A Diverse Population - We seek to grow and nurture a diverse community of students and faculty, promoting equity and inclusion and preparing students for the global, multicultural environment in which they will live and do business.
  • Sustainable Careers - We graduate students with the solid disciplinary expertise, poise, and professionalism necessary to excel in their first positions and the skills to tackle new opportunities as technologies and business models evolve.
  • Real-world Immersion - We provide multiple real-world immersion experiences for our students that set them apart in a crowded job market. Combined with our commitment to the region's economic development, we actively engage with the business and nonprofit communities in ways that benefit all.
  • Entrepreneurial Thinking - We offer entrepreneurially focused curricular and co-curricular programs to help students develop the creativity, agility, initiative, and persistence that characterize the entrepreneurial mindset. 
  • Responsible Leadership/Societal Impact - As a PRME founding signatory, we are committed to developing students' abilities to act ethically and generate sustainable value for their employers and society.
  • Relevant Faculty Research - We align with the University's applied research focus, including activities that positively impact the educational experience, the scholarly community, and the region's economic vitality.
  • Teaching Excellence - We are committed to student-centric teaching and flexible delivery modes designed to facilitate and motivate learner passion, engagement, and self-responsibility. We seek to foster the knowledge, skills, and lifelong learning mindset necessary for success in a rapidly changing world.

(Vision and Mission Approved by the Rohrer College of Business on October 5, 2020. Mission Commitments revised April 1, 2022.)

Assurance of Learning

We empower students to achieve sustainable careers through professionally oriented programs and real-world immersion experiences, integrating relevant faculty research, entrepreneurial thinking, responsible leadership, and community collaboration. Click here if you would like to read more about the Rohrer College Of Business Assurance of Learning.