Biography

Dr. Wu currently teaches marketing research courses at Rowan. Dr. Wu’s primary research interests include advertising and gender, consumer experiences in tourism, shopping value, and social media. Her work has been published in several journals including the Journal of Product & Brand Management, Journal of Travel Research, Tourism Management Perspectives, and Journal of Current Issues & Research in Advertising. She has also presented her research at numerous international conferences. Currently, she serves as the VP of Communications for the Academy of Marketing Science.

Education

D.B.A., Marketing, Louisiana Tech University