Biography

Dr. Krey’s primary research interests include sensation and perception in value-added consumption experiences, contemporary issues related to new media (e.g. wearable technologies), and multi-method research approaches. She has published and presented her research in numerous peer-reviewed journals and conferences, including the Journal of Business Research, Journal of Advertising, Academy of Marketing Science, and American Marketing Association. Dr. Krey has participated in several industry and government projects beyond academia. She currently serves as an Officer for the Academy of Marketing Science, as the Managing Editor for the AMSQ Newsletter, and as a Board of Governor for the Harold and Muriel Berkman Foundation. At Rowan, Dr. Krey currently teaches Marketing Research Methods and Services.

Education

• D.B.A., Marketing, Louisiana Tech University