Biography

Dr. Bahmani completed his Ph.D. in Marketing at the University of Wisconsin-Milwaukee. His teaching interests include marketing strategy, retailing, brand management, and analytics. His research mainly focuses on the marketing-finance interface and the financial implications of various types of marketing strategies that firms implement. His research has been published in leading marketing journals and has received attention from media outlets such as the Harvard Business Review. He also serves on the editorial review board of the International Journal of Bank Marketing. An updated list of his work is available on his Google Scholar profile.

Education

• Ph.D., Marketing, University of Wisconsin-Milwaukee
• M.S., Marketing, University of Wisconsin-Milwaukee
• B.B.A., Finance, University of Wisconsin-Madison